Ras el Hanout
Modern Moroccan food restaurant branding and packaging concept.
As a modern Moroccan restaurant, the aesthetic heavily features Moroccan patternation in stylised forms. The restaurant name, ‘Ras el Hanout’, is a traditional Moroccan spice blend that gives a complex flavour and aroma. The name in Arabic means ‘head of the shop’.
Logo ‘mascot’ and hand-drawn wordmark were developed, as well as five additional images of typical Moroccan ingredients to a central colour scheme. These assets were combined to produce signage, menu, packaging and cute die-cut business cards.