Brand refresh for the BREEDPLAN genetic evaluation technology.
BREEDPLAN is an advanced genetic evaluation technology which produces estimated breeding values for beef cattle across a range of traits. EBVs are used to accelerate genetic progress in herds and provide objective information on stock for sale.
The brief was to modernise the BREEDPLAN brand.
- Refreshed logo
- Style guide
- Refreshed colour scheme
- Website design & mockups
- New editable Word templates for written collateral (tip sheets, enrolment forms, etc.)