Brand refresh for the BREEDPLAN genetic evaluation technology.

BREEDPLAN is an advanced genetic evaluation technology which produces estimated breeding values for beef cattle across a range of traits. EBVs are used to accelerate genetic progress in herds and provide objective information on stock for sale.

The brief was to modernise the BREEDPLAN brand.

Deliverables:

• Refreshed logo
• Style guide
• Refreshed colour scheme
• Website design & mockups
• New editable Word templates for written collateral (tip sheets, enrolment forms, etc.)