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Maddy Taylor

BREEDPLAN

Brand refresh for the BREEDPLAN genetic evaluation technology.

BREEDPLAN is an advanced genetic evaluation technology which produces estimated breeding values for beef cattle across a range of traits. EBVs are used to accelerate genetic progress in herds and provide objective information on stock for sale.

The brief was to modernise the BREEDPLAN brand.

Deliverables:

  • Refreshed logo
  • Style guide
  • Refreshed colour scheme
  • Website design & mockups
  • New editable Word templates for written collateral (tip sheets, enrolment forms, etc.)
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